Posts in Fashion
7 Sustainable Alternatives To UGGs For Cozy And Stylish Boots in 2025
 

UGG boots have undoubtedly been a fashion staple for cold weather for many years now. First worn by Australian surfers in the 1950s, these brown fur-lined, sheepskin boots became extremely popular in the early 2000s

Everyone from celebrities to stay-at-home moms had a pair, and UGGs were a must-have in our closets. While they were momentarily declared “over” in 2012, they quickly made a comeback as the brand introduced new styles. In 2023, everyone was crazy about UGG’s mini, below-the-ankle platform boots and embroidered Tasman slippers - and they haven’t gone out of style for winter 2024-25!

However, while we cannot deny that UGG boots are very cozy and comfortable, they are far from being the most sustainable and ethical shoes on the market. If you still want to choose cozy comfort and trendy style this year, make sure to get one of these seven sustainable alternatives to UGGs instead. Thanks to them, you will be able to say goodbye to chilly toes while making a better choice for the planet. 

 

ARE UGGS SUSTAINABLE AND ETHICAL? 

UGG has taken different steps over the years to reduce its environmental footprint. For instance, it has introduced sustainable materials in its collections such as upcycled wool, Tencel lyocell, or recycled polyester. 

However, there is a lot of room for improvement. Its shoes are still made with sheepskin and leather, which are some of the most unsustainable materials. The leather is artificially dyed and treated, so it may contain many harmful chemicals we should not be in contact with. 

Most UGG boots are also made in Asia, primarily in China and Vietnam, where there is little to no environmental regulation. 

Moreover, the company’s supply chain is not certified by any labor standards. So there is no evidence that workers are paid a fair living wage and that they are treated well and working in safe, healthy conditions. 

While UGG may not be the least eco-friendly and ethical footwear brand, it still has a long way to go to be considered sustainable. 

Thankfully, there are different brands we can shop from that are doing a lot better in terms of ethics and sustainability! 

WHAT MAKES A PAIR OF SHOES SUSTAINABLE AND ETHICAL?

A sustainable pair of shoes is made with eco-friendly materials and built to last for many years. It should be designed to withstand constant wear without wearing out in a few seasons. If possible, try to buy shoes that can be resoled and repaired, though these can be tricky to find. 

The brand producing them should also utilize sustainable manufacturing practices and implement different zero-waste initiatives such as energy- or water-saving techniques. It should also minimize its use of toxic chemicals and material waste. 

A sustainable footwear brand also makes its shoes with its workers’ well-being in mind. All the workers in the supply chain should be paid fair wages allowing them to live decently, and work in safe, humane conditions. 

The company should also be transparent about how its products are made and where. Ideally, it has received different third-party certifications such as B Corporation or OEKO-TEX Standard 100. 

Finally, make sure to stay away from fast fashion brands and cheap styles you can find on websites like Amazon. These brands provide very little information about how their products are produced, and their shoes are usually poorly made and not built to last. 

WHAT MATERIALS SHOULD YOU SEARCH FOR?

Most sustainable alternatives to UGGs are made with high-quality synthetic materials or sustainably sourced sheepskin. While these materials are not ideal in terms of sustainability, they are usually long-lasting, meaning that you will be able to wear the shoes for many years. 

However, different brands also make their boots with more eco-friendly materials such as corn “leather”, or recycled materials such as recycled PU, recycled wool, or recycled polyester. One company even crafts them using recycled mattresses! Finally, many of them also make their soles from natural rubber. 


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OUR TOP PICKS FOR COMFY, SUSTAINABLE ALTERNATIVES TO UGGS:

Materials: Sheepskin, Merino Wool, Rubber, EVA

Price range: $88-200

EMU Australia creates quality UGG-like boots for each member of the family, including children and babies. It focuses on sustainable production using natural materials. It sells different styles of boots, from ankle boots to tall models, which are all either water-resistant or fully waterproof. You will be able to choose from different colors such as brown, black, gray, and even glossy gold. If you have children, they will love all the fun styles, patterns, and colors available. Our favorites are in the Little Creatures collection, which features incredibly cute animal-inspired UGG-style boots lined with Australian merino wool! 

EMU Australia makes all its boots with double-face sheepskin to keep your feet warm and snug. We particularly recommend those from the Platinum Collection, since they are all handcrafted locally in Australia. The Platinum boots are made from Woolmark-accredited, Australian sheepskin and feature a removable sheepskin-lined insole, a dual-layered EVA midsole, a flexible outsole, and a reinforced heel cup.  And if you are looking for a comfy, yet more feminine model, you should check out the Platinum Hi Lace boots. They are classic UGG-like tall boots with a cool side lace detail, allowing for a flexible fit and adding a fashionable touch. 


Materials: Microfiber PU, Corn Leather, Faux Shearling, EVA 

Price range: $122

Zette Shoes is the in-house brand of the Australian vegan footwear boutique Vegan Style. This ethical, cruelty-free shoe line is consciously crafted in limited quantities with sustainable materials and combines timeless elegance with playful styles. With its Willow collection, it offers vegan UGG-style slipper boots that will keep your feet comfortable, warm, and cozy. Three of them, sold in the colors black, beige, and silver, are handmade from suede-like microfiber PU produced in a CO2-free manufacturing environment. The microfiber PU is water-resistant, durable, and breathable, and molds to the shape of your feet over time. It is also Ecolabel and OEKO-TEX Standard 100 certified, meaning that harmful chemicals are not released into the environment during the production process and that the boots are 100% non-toxic and healthy to wear. 

The company also has a fourth model whose upper is made from corn leather. This supple yet sturdy material is made in part from corn husks and vegetable oils. How cool?! Zette Shoes’ UGG-style boots also feature a faux shearling lining and a lightweight EVA outsole, and they are produced ethically in Brazil. To top it all off, the brand ships everything using recycled packaging and its team has fostered and helped rehome 100+ rescue cats!  


3. Bearpaw

Materials: Rubber, Faux Suede, Faux Fur

Price range: $60-85

Bearpaw is a brand renowned for offering a wide array of footwear options that prioritize both comfort and style. Their collection includes UGG-style boots, clogs, and slippers, catering to women, men, kids, and toddlers alike. For those who adhere to a vegan lifestyle, Bearpaw proudly presents a diverse range of vegan boots. These boots are crafted with high-quality faux suede uppers and feature a plush faux fur lining along with footbeds that provide exceptional comfort.

In addition to their vegan options, Bearpaw’s traditional offerings include boots, clogs, and slippers that are made from premium soft suede. Many of these styles are lined with a luxurious wool blend, ensuring warmth and comfort even in colder weather. A notable feature of their footwear is the sheepskin footbed, which not only adds to the plush feel but also helps to regulate temperature, keeping your feet comfortable all day long.

To further enhance the durability and functionality of their products, Bearpaw applies a non-toxic, PFOA-free rain and stain repellent to their footwear.


Materials: Leather, Sheepskin, Wool, Recycled PU, Rubber

Price range: $129

Be Lenka is a sustainable Slovak brand that produces minimalist barefoot shoes and ergonomic baby carriers. Its Polaris collection for women consists of beautiful pairs of boots that are quite similar to UGGs. They are sold in the colors gray, and black, and they feature a timeless, classy design. Very versatile, you can wear them with practically anything, from a pair of jeans to athleisure wear! These boots are made from nubuck leather with sheepskin lining that has fantastic warmth-retaining and moisture-wicking properties. The insoles are produced from wool & recycled PU, & the boots have anti-slip, abrasion-resistant rubber soles designed to provide excellent grip.

Just like other barefoot shoes, they respect the natural anatomy of the foot and perfectly mimic walking barefoot. They feature a wide foot-shaped toe box and ultra-flexible, lightweight soles allowing the feet and nerve endings to be stimulated by the surface they walk on. They are also flat from heel to toe, which helps improve body posture and weight distribution. Be Lenka handcrafts its Polaris boots in Portugal using locally sourced materials and focuses on sustainable, high-quality craftsmanship. The brand also regularly supports different charities through the Be Lenka Foundation.


Materials: Sheepskin, Rubber

Price range: $129-435

Celtic & Co. is a British family-owned clothing and footwear brand committed to slow fashion. It creates contemporary pieces using sustainable, natural materials and has been making quality sheepskin slippers and boots in Cornwall for over 30 years. It has a huge selection of UGG-style shoes for women, men, kids, and even babies! From classic shearling boots to water-resistant or knee-high models, they are available in many styles and colors. 

The boots are made to stand the test of time and crafted by hand using British shearling. The shearling is sourced as a by-product of the food industry, meaning that it is a waste product that would have otherwise been incinerated. 

Celtic & Co’s boots are finished with an Italian rubber sole, and they feature double-stitched seams for extra resilience and a reinforced heel back to help preserve the shape of the shoe. Not to mention that almost all of them are machine washable! 

The brand works with suppliers that are members of the Leather Working Group or Sedex, and it makes sure to avoid overproduction. It even offers a resole and repair service and regularly makes donations to nonprofits. 

Plus, it received many awards, including the King’s Award for Enterprise in the International Trade category in 2023, which is the highest official award for British businesses! 


Materials: High-quality Synthetic Suede, Faux Fur, EVA

Price range: $130-170

PAWJ California is a family-run footwear brand based in California selling 100% vegan, cruelty-free boots, shoes, and slippers. 

It offers a wide range of UGG-style boots for women, from mini ankle boots to classic ones to tall models. Men can choose between a black pair of short boots and brown mini boots.

If you like platform shoes, you will be happy to learn that the brand has a few models in that style. PAWJ California also has a pair of clogs that are incredibly similar to UGG’s Tasman slippers!   

The boots are very soft and available in several neutral colors such as black, gray, and different shades of brown and beige. 

PAWJ California produces all its boots using high-quality synthetic suede and faux fur, making them entirely vegan and free of animal-based materials. Not to mention it is a PETA-approved brand.   

The boots feature an EVA sole and are designed with exceptional craftsmanship, comfort, and style in mind. With their reinforced heels and double nylon stitched seams, they are truly made to be long-lasting. 


Materials: Recycled Mattresses, PVC-Free Materials, Faux Fur

Price range: $110

Call It Spring is a Canadian brand selling all kinds of shoes and bags for women and men. It offers a cute pair of chunky Jamielee booties that look like UGG boots.It is available in brown, black, and black covered with glittering sequins if you are looking for a more unique, fun look.

These stylish boots are incredibly cozy and feature a round toe box, lug soles, and faux fur lining. They are also waterproof thanks to their sealed seams that help prevent your feet from getting wet. 

As a PETA-approved brand, Call It Spring makes sure this style is 100% vegan and cruelty-free. It is made from PVC-free materials and has an insole produced from 30% post-consumer waste using recycled mattresses and cushions. The insole is designed to be comfortable, breathable, and durable, and does not compress over time.

The brand also ships its products using FSC-certified packaging printed with vegetable-based inks. Plus, it has partnered with the Give Back Box to provide you with a free shipping label so you can easily send your unwanted clothes and shoes to different charities.


About the Author

Eva Astoul is a French freelance writer, specializing in content related to sustainability, simple living, and a growth-focused healthy lifestyle. She runs her own blog, Green With Less, to inspire people to live a more minimalist and sustainable life.


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12 Organic & Sustainable Underwear Brands For Ultimate Comfort (2024)
 

Image: Organic Basics

Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better fashion industry. Thank you for supporting these brands - and us!

The Best organic and sustainable underwear

In a world where fast fashion has become the norm, sustainable underwear is emerging as a beacon of hope for fashion lovers and environmentalists alike. With its focus on eco-friendly materials and production processes, sustainable underwear is revolutionizing the fashion industry.

Gone are the days when lingerie choices were limited to synthetic materials that harm the environment and our health. Today, brands are embracing sustainable alternatives like organic cotton & hemp, offering a guilt-free and comfortable option for conscious consumers.

But sustainability goes beyond just materials. It encompasses fair trade practices, ethical labor, and transparent supply chains. Sustainable underwear brands are committed to providing fair wages and safe working conditions for their employees, ensuring that the entire production process is socially responsible.

Choosing sustainable underwear isn't just a fashion statement; it's a small step towards a brighter and greener future. By supporting brands prioritizing the planet's health and its people, you're making a powerful contribution towards a sustainable revolution in the fashion industry. So why not let your underwear be a secret superhero in the fight against fast fashion? Choose sustainable underwear and be a part of the change today.

What is sustainable underwear?

Sustainable underwear, also known as eco-friendly or ethical underwear, is made using non-toxic materials and production processes with a lower environmental impact. These materials include organic cotton, Tencel, Ecovero, bamboo, hemp, and recycled fabrics. Sustainable underwear brands prioritize the use of natural fibers that are grown without the use of harmful pesticides and insecticides, reducing the environmental footprint.

Moreover, sustainable underwear brands prioritize fair trade practices and ensure their production processes are socially responsible. This means providing fair wages and safe working conditions for their employees, as well as maintaining transparent supply chains. By embracing sustainable principles, these brands are challenging the conventional practices of the fashion industry and paving the way for a greener future.

Searching for sustainable period underwear? Click here.

You can also find a list of underwear and socks dedicated to men here.

Learn more about sustainable fabrics here.

Benefits of sustainable underwear

Choosing sustainable underwear has numerous benefits, both for the environment and for consumers. Firstly, sustainable materials are often more comfortable to wear. Natural fibers like organic cotton and hemp are non-toxic, breathable, hypoallergenic, and gentle on the skin. They are also more durable and long-lasting compared to synthetic fabrics, ensuring a higher-quality product.

Furthermore, sustainable underwear is better for the environment. By using materials grown without harmful chemicals, the production process has a lower impact on soil and water quality. Additionally, sustainable underwear brands often prioritize energy-efficient and low-waste manufacturing processes, further reducing their carbon footprint.

How to choose sustainable underwear

When shopping for sustainable underwear, there are a few key factors to consider. Firstly, look for certifications such as GOTS (Global Organic Textile Standard) or Oeko-Tex Standard 100, which ensure that the materials used are organic and/or free from harmful substances. These certifications ensure that the product meets specific environmental and social standards.

Additionally, research the brand's sustainability practices and values. Look for brands prioritizing transparency and providing information about their supply chains and production processes. Brands committed to fair trade practices and ethical labor will often highlight these aspects on their websites or product packaging. Luckily, we did a lot of this work for you when curating this post!

Brand Rating Guide:

❤︎ = we like ❤︎❤︎ = we really like ❤︎❤︎❤︎ = we LOVE

Click here to learn how we rate brands on Sustainably Chic

our top picks for Non-Toxic & comfy sustainable underwear:

1. Pact

❤︎❤︎❤︎

Materials: Organic Cotton

Price: $8-16

Today, Pact has a collection of sweaters, pants, tees, and more, but they began with underwear! Everything is made from certified GOTS organic cotton in Fair Trade-certified factories, dyed with non-toxic chemicals, and packaged in recycled and compostable materials. Plus, they have carbon offset shipping and a donation program to help circulate your used clothes when you’re finished with them.


2. PAKA

❤︎❤︎❤︎

Materials: Tencel, Organic Cotton, Royal Alpaca

Price: $26

Founded in Peru, PAKA has created a natural, sustainable clothing line for those who love the outdoors. They believe using eco-friendly materials like their super soft Royal Alpaca that can connect consumers more to nature and sustainably support small communities. Their non-toxic, Oeko-Tex certified Alpaca underwear is extra light, soft, anti-microbial, odor-resistant, ventilates heat & regulates body temperature!


3. Organic Basics

❤︎❤︎❤︎

Materials: Organic Cotton, Ecovero, Recycled Nylon

Price: $10-16

The place to go for all your essentials, Organic Basics makes underwear made from organic cotton & other sustainable fibers. Everything they design is built to last, meaning you won’t need to replace them as quickly as you might with other brands. They only work with certified factories who ensure their workers are paid a living wage and are able to work in a safe environment.


4. Oddobody

❤︎❤︎❤︎

Materials: GOTS-Certified Organic Cotton

Price: $22-48

With 300 million people suffering from yeast & bacterial infections, vaginal health and doctors agree that 100% cotton is the best for your body. Not only are these underwear made with sustainable fabric, but the packaging is compostable and recyclable. Plus, you can even compost your undies at the end of their life!


5. Boody

❤︎❤︎

Materials: Bamboo

Price: $12-40

If you are looking for ultra-softness! I don’t like to promote too much bamboo fabric, but theirs is made through a closed-loop system where water and solvents are continously recycled.

This brand believes change starts from the ground up. Their collections of women’s underwear is made from sustainably grown bamboo viscose that is easy on the planet, and your body.


6. The Very Good Bra

❤︎❤︎❤︎

Materials: 100% Organic Cotton & Tencel

Price: $40-100

The Very Good Bra was created in 2018 by a breast cancer survivor frustrated at the lack of non-wired bras in natural fibers and proper, conventional bra sizes during her treatment. The brand also set out to be the world’s first circular economy bra, in this case, botanically circular. The bra contains no plastics, meaning no spandex, polyester, or nylon. All body fabric is 100% organic cotton or Lenzing Tencel, elastic is tree rubber knitted into organic cotton, and thread is 100% cellulose! How amazing is that?


7. Girlfriend

❤︎❤︎❤︎

Materials: Silk, OEKO-TEX® certified RPET

Price: $18

One of our favorite size-inclusive brands, Girlfriend have six comfortable underwear styles that come in many colors.

You can also find matching bras for different coverage needs, and sizes range from XXS-6XL.


8. Subset

❤︎❤︎❤︎

Materials: Organic Cotton

Price: $20

I have a few pair, and love these underwear! Their certified organic cotton undies are free from toxic chemicals so you and your vagina can breathe easy.

The certified organic cotton supply chain uses only Oeko-Tex certified dyes in processing - which means zero toxic chemicals in production - yay!


9. Made Trade

❤︎❤︎❤︎

Materials: Organic Cotton, Tencel, Bamboo

Price: $13-38

As you may already know, Made Trade is home to hundreds of sustainable brands for the entire family and home. But you can also find sustainable underwear on Made Trade, too! Their underwear collection for women and men has some of the best eco-friendly underwear from top ethical and sustainable brands to help you feel confident and comfortable all day long, and they even have a section just for plus-size intimates.


10. Wama Underwear

❤︎❤︎

Materials: Hemp, Organic Cotton

Price: $26

Because of hemp’s moisture wicking properties, these undies are breathable and comfortable.

Hemp is also resistant to mold and UV light, and retains color better than cotton.

& did you know hemp requires HALF the amount of water to grow?!


11. ColieCo

❤︎❤︎❤︎

Materials: Tencel & Recycled Fibers

Price: $24-50

For more than a decade, ColieCo Lingerie has been producing ethically made to order lingerie, underwear and swimwear collections from a wide range of reclaimed, recycled and natural fibre fabrics. Reaching beyond the stereotypes, ColieCo is committed to demonstrating that sustainable slow fashion can be accessible, affordable and fun.


12. JulieMay

❤︎

Materials: Organic Cotton & Silk

Price: $18-52

Made from certified Organic Pima Cotton and 100% Pure Silk, this is one of the softest collections of eco-friendly bras available! In addition to their briefs, JulieMay carries a wide variety of bra styles: supportive underwired, back support, sport, front fastening, and non-wired bralette. Plus, their designs are made for sensitive skins & certified Allergy Free UK. They also have a wide range of sizes, from 8-18 to 32B-40G.


The future of sustainable fashion & Underwear

Sustainable underwear is just the beginning of a larger shift towards a more sustainable fashion industry. As consumers become more conscious of their purchasing decisions' environmental and social impact, the demand for sustainable options will continue to rise. The fashion industry as a whole needs to embrace sustainability and prioritize eco-friendly practices in order to create a brighter future for both people and the planet.


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New California Bill Attempts to Tackle Fashion's Textile Waste
 

The Responsible Textile Recovery Act of 2024

Behind all the glamor, the fashion industry has a (let’s be honest, pretty well-known) dirty secret. The industry accounts for roughly 10% of global emissions - and is more than the aviation and shipping industries combined, which is crazy! Plus, its environmental footprint doesn’t stop there - it fares no better when it comes to waste generation and ranks among the top contributors.  

Well, what’s to blame? The meteoric rise of fast fashion and short-lived fashion cycles encourage high-volume consumption of cheap, low-quality clothes that are only worn a handful of times before they are tossed. 

The Problem with Fashion Today

Think about it - how many pieces of clothing have you bought in your lifetime? You may try to donate or resell some, but do you know where they eventually end up? Even if you buy from sustainable brands (which we love to see!), the question remains - where do these clothes ultimately go? You guessed right. 

A staggering 85% of clothes and textiles eventually end up in incinerators or landfills - where they not only release methane as they decompose, but also most contain synthetic chemicals and dyes which leach into the soil and water.And while 95% of materials used in clothes are recyclable, only 15% actually get reused or recycled.

How Can We Help Fix The Problem of Textile Waste?

But all is not doom and gloom in the fashion world. A groundbreaking new California bill, the first of its kind, attempts to tackle this ever-growing problem of fashion and textile waste (and trust us, it’s piling up). And better yet, it places the burden on the fashion industry, not individual consumers. The Responsible Textile Recovery Act of 2024 and the Extended Producer Responsibility (EPR) program that it establishes will require producers of clothing, bedding, towels, and upholstery to set up and fund a California-wide program for reusing, repairing, and recycling their products. 

California Democratic State Senator Josh Newman sponsored the bill, which was met with widespread support and was passed by state legislators in August. The bill had endorsements from environmental organizations and retailers alike, including Ikea, Everlane, and Goodwill. Proponents of the bill are optimistic that the EPR program is the starting point for transitioning the industry to a more sustainable and circular economy, which is no small feat. Led by the state’s recycling department, the bill will do this by providing incentives to producers to adopt greener practices and work on more eco-friendly designs. It’ll also make the manufacturers responsible for their products from start to finish, ensuring less waste along the way. 

While this sounds promising, there has been some concern that the cost will ultimately fall on consumers in the form of increased prices. It may also affect smaller and mid-sized brands more than big name brands, who can easily swallow the cost with minimal effect. However, Newman confirmed that consumers shouldn’t see any increased costs due to this program, and estimated that total cost to producers shouldn’t exceed 10 cents per garment. 

Smaller sustainable brands also seem to be on board. Yotam Soloman, founder of LA-based gender-inclusive brand Virtue, supports the new bill. “I think [California’s new law] is something that should have been done a long time ago,” he said. “Unfortunately, this industry that allowed this to happen.”

The earliest the program will be operational is 2028. While the fashion industry still has a long, long way to go, moves like this are definitely a step in the right direction! 


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Report Reveals that Nearly a Quarter of the World's Biggest Fashion Brands Disclose Nothing on Decarbonization
 

Fashion Brands & Lack of Transparency on decarbonization Efforts

Despite ample pressure from activists, transparency is far from standard practice in the fashion industry. Yet, if there is something brands are remarkably tight-lipped about, it is their adherence to climate and energy-related policies. This lack of transparency and commitment is what emerges from the report 'What Fuels Fashion?' a special edition of Fashion Revolution's 'Fashion Transparency Index.' 

The 'What Fuels Fashion?' report focuses on five themes: accountability, decarbonization, energy procurement, financing decarbonization, Just Transition, and advocacy. The industry approach to these is assessed in the report by zooming in on the publicly disclosed information shared by 250 of the world's largest fashion companies. 

The authors' choice to include only info and data in the public domain is no coincidence. That is the type of information that shareholders can use to drive the change needed in the industry. 

Transition away from fossil fuels is needed, but big brands are still falling short 

The amount of greenhouse gas emissions (GHG) produced by the fashion industry is enormous: about 2.1 billion tonsin 2018. At its current pace, this sector is on its way to keeping its emissions nearly double what's needed to remain within the 1.5-degree pathway. In spite of this, the report revealed how breaking away from the cause of this issue, fossil fuels, is not a priority for these big fashion brands. 

Of the 117 fashion companies with publicly disclosed decarbonization targets, merely 105 disclose their progress toward their goals. 24% of the major fashion brands don't disclose anything on decarbonization, with 60% scoring 0% in the 'What Fuels Fashion?' report decarbonization section. In addition, less than 1% of these top brands disclose a target to electrify all energy-intensive manufacturing processes where feasible across the supply chain. 

These data paint a grim picture, as according to the SBTi's Corporate Net-ZeroStandard, a climate-science-based framework for corporate net-zero, most businesses will have to reduce their GHG emissions by at least 90% to achieve net zero. 

Transparency in terms of energy consumption is also lacking. 95% do not disclose an energy consumption breakdown by country in the supply chain, and 96% do not share a breakdown of energy consumption by supply chain process. With coal being the most carbon-intensive fossil fuel, a phaseout from it is a crucial part of progress toward climate targets, but just 14% of fashion brands disclosed commitments to phasing out coal in their supply chain. 

The industry, though, does not support the fossil fuel industry just through its energy consumption but also via the materials it utilizes. According to the Changing Markets Foundation, synthetic fibers, ubiquitous in the fast fashion industry, make up 1.35% of global oil consumption. In this context, just 33% of these fashion companies share the breakdown of the fibers they source annually.  

What is needed for decarbonization and a just transition? 

The climate crisis directly impacts workers. By 2030, it is estimated that the total working hours worldwide could decrease by 2.2% because of climate crisis-induced high temperatures. The extreme weather caused by the climatecould also prevent the creation of 1 million new jobs in the apparel industry, according to a report by the GLI and Schroders.

The colonial, profit-driven business model of big fashion brands contributes to a climate crisis that directly impacts the livelihoods and well-being of workers, including garment ones. In the face of the climate crisis's burden on garment workers, only 3% of the companies analyzed in the report disclose what they are doing to compensate workers impacted by the climate crisis economically. 

From the 'What Fuels Fashion? 'report, it is clear that the fashion industry has to decarbonize in a socially sustainable way across its value chain. The report asks large fashion brands to invest at least 2% of their yearly revenue into decarbonization and Just Transition efforts to achieve this goal. «By investing at least 2% of their revenue into clean, renewable energy and upskilling and supporting workers, fashion could simultaneously curb the impacts of the climate crisis and reduce poverty and inequality within their supply chains. Climate breakdown is avoidable because we have the solution - and big fashion can certainly afford it,» said Maeve Galvin, the Global Policy and Campaigns Director at Fashion Revolution, to the press.


About the Author

Roberta Fabbrocino is a journalist specialized in climate change and sustainability-related topics. Her articles have been published in several international eco-publications. Roberta also works as a content writer for sustainable companies.


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Holding Fashion Brands Accountable With The #SpeakVolumes Campaign
 

The #SpeakVolumes campaign

In this age of information, there is one unanswered question central to the issue of fast fashion. How many clothes are made every year? We don't have an exact number; we have varying estimates. Calculating the number of clothes every brand on Earth produces annually might sound like an arduous task, but how many clothes a brand creates shouldn't be a secret. Still, according to the non-profit movement Fashion Revolution, 89% of the world's largest brands don't share their production volumes with the public.  

This lack of transparency hides a reality of overproduction and overconsumption, numbers likely too big for the public not to visualize the sheer amount of waste these companies generate yearly. Transparency on annual production volumes, like transparency as a whole, is a single piece of the puzzle of the complex systemic and structural change in the fashion industry. Yet, data is essential to assessing and tackling the problem of fashion's environmental and social impact. This data gap is precisely what the #SpeakVolumes campaign is trying to rectify. 

What is the #Speak Volumes campaign?  

The #Speak Volumes campaign is an initiative run by The Or Foundation, a charity that has been working between the United Kingdom and Ghana since 2011. The #SpeakVolumes campaign is their latest active campaign running since 2023 in parallel with their #StopWasteColonialism campaign, and more than 90 fashion industry insiders have endorsed it. 

This campaign focuses on transparency and accountability regarding fashion brands' annual production volumes. To do so, the Or Foundation has organized an open call to global industry giants to make transparency on production volumes the new normal in this sector.

The choice to ask brands to publish production volumes is not coincidental. This piece of data is needed not only for the development of adequate policies pushing a shift from a linear economy to a circular one, but production volumes are also something that affects all the actors along the fashion value chain, and it's directly connected to the issue of textile waste. In addition, this is a piece of info that is pretty easy for fashion companies to calculate. 

How is the campaign trying to achieve its goals?

The Or Foundation sent their open letter to big fast fashion brands like Nike, Gap, and Primark in August 2024. Artist Jeremy Hutchison also hand-delivered this letter as the "Textile Zombie" in 2023 to the British headquarters of Boohoo, Marks and Spencer, Adidas, George, Primark, New Look, Asos, Puma, and Tu clothing. People can also participate in this initiative by either emailing or delivering the letter in person to the brands nominated in the campaign. 

To share the campaign, they organized the 'I Can Count, Why Can't You?' social media challenge that people can participate in by counting the number of garments in their wardrobes. The #SpeakVolumes campaign emphasizes the necessity for brands to #SpeakVolumes by sharing the number of products created in a year, not by weight, as that doesn't communicate in detail enough to put in place appropriate circular economy initiatives. When it comes to sustainable fashion advocacy, knowledge is always power. 


About the Author

Roberta Fabbrocino is a journalist specialized in climate change and sustainability-related topics. Her articles have been published in several international eco-publications. Roberta also works as a content writer for sustainable companies.


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