Posts by Lena Milton
The Toxic Truth About How Fashion Pollutes Our Waterways
 
two women in white dresses sitting on water that is most likely polluted by the fashion industry

While we often hear about the impacts of the fashion industry on the climate, the fashion industry’s impact on water, specifically how the fashion industry pollutes water, receives less attention. As we are all aware, water is a vital resource. Clothing production pollution harms the environment, human health, and reduces our drinking water supply.

Overall, fashion is one of the most water-intensive industries. As of 2020, the fashion industry uses over 79 trillion liters of water every year. Clothing production generates significant pollution and excessive water use, leading to serious consequences.

This article examines water usage in clothing production, its impacts, and potential solutions for the fashion industry.

Water and the Fashion Industry

Clothing relies on water in every stage of its lifecycle, from growing the actual fibers to throwing the clothes away. From production to disposal, the fashion industry has three major negative environmental impacts related to water: high water usage, high levels of chemical pollution, and high levels of physical microfiber pollution.

Water Usage

Our global water supply is severely threatened; it is estimated that over 2 billion people are already affected by water shortages in over 40 countries. As water scarcity increases globally, the fashion industry continues to exacerbate the problem.

The first step in clothing manufacturing is obtaining raw materials. For some clothes, this includes the production of polyester or other synthetic fabrics from plastic. For conventional cotton clothing, which makes up about 33% of all clothes, this includes growing the cotton. Growing cotton is extremely water-intensive, as it is one of the thirstiest crops. Simply making one cotton shirt can take up to 2700 liters of water, which is enough water for one person to drink for 2 ½ years. The water used for irrigating cotton has serious impacts on the environment and local communities, as it depletes drinking water in addition to precious aquifer and groundwater stores.

The actual processing of textiles (turning them from a raw material into a fabric) also uses immense amounts of water, and creates pollution.

Water Pollution

The main source of water pollution in the clothing production process is the “wet-processing” stage. After manufacturers spin and weave cotton into fabric, they wet-process it by dyeing, printing, and finishing the material. Not only is this process water-intensive, but it also pollutes water.

Textile processing involves applying a huge amount of chemicals to the fabric. In fact, the process of turning raw materials into textiles often takes over 8000 different synthetic chemicals. One of the major chemical-culprits used in clothing manufacturing is chemical dye. It’s estimated that around 20% of all global water pollution comes from the dyeing of textiles. Many industries dump the water used to apply chemicals and dye fabrics back into rivers and other waterways.

According to the 2016 documentary RiverBlue, which follows the textile industry’s contamination of China’s rivers, it’s estimated that around 70% of China’s freshwater is contaminated by 2.5 billion gallons of wastewater produced by the fashion industry. Unfortunately, this pollution is largely unregulated and continues to occur.

Microfibers

Finally, some types of clothing continue to pollute water even after they’ve made it into your closet! Many synthetic clothing fabrics, like polyester and nylon, come from plastic. As these fabrics break down, they release “microfibers” into the natural environment. In the case of plastic-based fabrics like polyester and nylon, these small fibers that are dropped from clothing in use or when washed are actually microplastics, very small pieces of plastic that do not degrade over time.

When you wash your polyester clothing (such as athletic clothing), small pieces of the fabric enter the wash water, and eventually make their way into the ocean. Studies show that 35% of microplastics found in the ocean result from washing clothes made of synthetic material. These microplastics don’t just stay in one place, either, because water is an extremely efficient method of transport! Synthetic microfibers pollute freshwater, contaminate drinking water, and even make their way into Arctic sea ice.

When people throw clothes away instead of recycling them, the fibers break down into microplastics in the landfill. Because microplastics don’t degrade, they instead make their way into water sources over time.

Impacts of Fashion’s Water Pollution

The most obvious damage the fashion industry’s water use creates is harm to the environment. The introduction of toxic chemicals into water sources harms wildlife and destroys sensitive marine and freshwater environments. Some chemicals may also contribute to ocean acidification, which has far-reaching impacts throughout the marine food chain.

"">Water pollution from clothing production also harms human health. First, while not directly linked to water pollution, the chemicals used in textile manufacturing can have severe impacts on workers’ health. 

Additionally, chemical dumping into water supplies damages the health of nearby communities that depend on the water for resources, whether that’s drinking water or seafood. For example, shellfish often soak up toxic chemicals like AZO dyes from textile production, which can cause harm to people who eat them. 

The microfibers released from fabrics can cause health issues as well. Microplastics in seafood or drinking water are especially harmful, as ingestion can cause a variety of health problems.

polluted water from the fashion industry
Image Credit: RiverBlue

Where do we go from here?

Much of the change must come from the fashion industry itself. For example, manufacturers must invest in less water-intensive production methods, and find ways to reduce the amount of chemicals used in clothing production. For example, some companies are taking steps towards only using natural dyes, which have a much lower environmental impact. Many clothing companies also choose to follow guidelines from the Higg Index, a set of standards created by the Sustainable Apparel Coalition to help businesses ensure sustainable supply chains.

Some scientists are also working on solutions to clean chemicals from wastewater before it’s released into the environment. For example, one team of researchers believes that chitin, a biological chemical found in shells, can be used to filter chemicals out of the textile industry’s wastewater.

Increased regulation of the fashion industry’s wastewater habits is another step that will help reduce the amount of toxic chemicals in our waterways. While this has begun in some countries, more oversight is needed in many countries that produce large amounts of clothing, such as China.

Luckily, there are also a few things you can do to reduce the fashion world’s water use and pollution. For example, it’s important to buy new clothes only when you need them to reduce the amount of clothing (and waste) that is produced. Another great, sustainable option is to thrift clothes, rather than buying new. This also reduces the amount of new clothing that must be produced, and thus reduces the amount of water and pollution created in clothing production. Finally, consider recycling your clothes rather than just throwing them out. This will help reduce the amount of microplastics that make their way to the ocean from landfill.

For more tips on making your closet more sustainable, check out our guide to sustainable fashion.

how the fashion industry pollutes water pinterest image

About the Author:

Lena Milton is a freelance writer covering sustainability, health and environmental science. She writes to help consumers understand the environmental and ethical challenges in everyday life so we can find viable solutions for both.


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How AI Is Making the Fashion Industry More Sustainable
 

Sustainable Fashion and AI

The fashion industry as it stands today is not sustainable in the truest sense of the word; we cannot continue to produce clothing in the way we are now. 

The fashion industry is one of the most polluting industries in the world and contributes to 10% of annual global carbon emissions. Our consumption of clothing is rising astronomically, and with it rises the fashion industry’s pollution and carbon footprint. 

However, achieving sustainability in fashion presents great difficulty, as the industry is truly global and faces many pressures to keep costs low and keep output high.

Artificial intelligence (AI) presents new opportunities to increase sustainability in the fashion industry. While the technology is still relatively new, many brands have already begun using AI in creative ways that help reduce waste and reduce carbon emissions.

1. AI Predicts Trends to Reduce Waste

One of the most exciting innovations in AI and fashion sustainability is the use of AI to predict future trends. Clothing companies spend much time, effort, and money predicting fashion trends, and then create waste and pollution manufacturing those trends, only to produce clothing that doesn’t sell. AI trend forecasting eliminates some of the uncertainty and human error currently derailing trend forecasting, helping companies invest in clothing concepts that will sell.

 AI trend forecasting works to understand a company’s target market and how they may respond to clothing trends. By predicting trends with higher accuracy, AI can help companies cut off production of clothing lines that won’t sell. This reduces unnecessary waste, reduces water use in production, reduces pollution, and reduces carbon emissions.

AI helps predict type and quantities of fabric, helping companies reduce excess scrap fabric. Additionally, AI can help keep track of inventories of already-produced clothes, helping companies achieve proper production size.

2. AI Helps Customers Shop Used Clothing

AI makes thrift shopping, a sustainable shopping practice, easier. Thrifting, or buying used clothing, is a great sustainable shopping option, as it reduces the demand for new clothes. Slowing production of new clothing reduces carbon emissions and reduces the amount of waste and pollution created in the production process.

Several online used-clothing platforms, such as Depop, are using AI to provide smarter recommendations to their customers. This use of AI makes buying used clothing much easier, as you don’t have to go sort through racks of clothing to find something specific or something you like. 

If AI makes thrifting easier, more people are likely to buy used, rather than going to buy something new simply because it’s the simpler option.

3. AI Speeds Up 3D Modeling

Before a clothing item is sold, it goes through many stages of review, sometimes requiring up to 20 samples of the item. Instead, fashion brands are increasingly relying on AI-created 3D models of the clothing, rather than physically producing samples.

AI can even create digital models to wear clothes that have not been manufactured yet, making the review process much less wasteful. This also helps companies reduce the costs of creating samples.

AI makes the process of 3D modelling much faster and more efficient, which can help clothing streamline production and also reduces the need for human labor. That said, AI 3D modeling is still being perfected, and still requires some human input to truly get the model to look realistic.

4. AI Increases Customer Satisfaction

Every year, around 500 billion USD is lost due to clothing that is not worn frequently and is not recycled. Increasing customer satisfaction with the clothes they buy helps slow fashion production, thereby reducing its environmental impact, and reduces clothing waste in landfills.

AI is helping customers find products that they really like. First, AI offers the opportunity for increased customization of clothes. AI body scans of customers help brands make clothes that fit a larger range of people. AI can help create clothing that fits body measurements that exist in the real world, rather than making clothes that fit an “average” assumed body type.

AI also offers virtual fittings, which reduces the number of clothes that are returned. Many people buy online simply to try the clothing on, or buy multiple sizes or colors, and then return it. Shipping these returns not only has a large environmental impact, but also becomes a logistical difficulty for the company. 

Lastly, AI helps predict correct sizing based on a database of body measurements. According to the founder of EyeFitU, an AI clothing sizing prediction company, it is unclear what happens to clothes after they’re returned; some may end up in the landfill. Buying the correct size will help customers reduce their returns, and reduce fashion waste. 

The opportunity to virtually try on clothes and buy the right size helps reduce customer returns by up to 55 percent, thereby greatly reducing the waste caused by clothing returns.

5. AI Ensures Sustainable Supply Chains

Many clothing brands choose to undergo third-party environmental compliance audits to make sure that they and their suppliers are complying with all environmental regulations. 

While these audits are a step towards more environmentally-friendly clothing production, they don’t truly take all aspects of sustainability into account. It may also be difficult for large companies to keep an eye on the sustainability of every supplier they use.

AI provides a solution; AI can help fashion brands better assess the sustainability of their supply chain as a whole. AI tools can analyze information about a company’s suppliers to examine their sustainability practices. 

AI company Prewave has created a tool that uses AI and machine learning to search the Internet for any mention of a company’s suppliers, and alert the company to possible sustainability violations. This type of tool is immensely powerful, as it can also assess a supplier’s adherence to ethical labor practices and anti-corruption practices. 

While this has been piloted by Audi, a car manufacturer, since October 2020, it can and should be used by clothing brands as well. This tool will help the fashion industry choose and monitor suppliers to ensure the utmost adherence to sustainable practices.

Conclusion

So, is AI the future of sustainable fashion? In some ways, yes. AI provides us with increasingly powerful tools to reduce waste in clothing production.

However, AI alone will not fix the sustainability issues in the fashion world. Instead, a variety of multifaceted, human-led approaches, from reducing clothing consumption to using sustainable materials, are necessary to address the industry’s extreme environmental impacts.


About the Author:

Lena Milton is a freelance writer covering sustainability, health and environmental science. She writes to help consumers understand the environmental and ethical challenges in everyday life so we can find viable solutions for both.



WANT to find SUSTAINABLE BRANDS? VISIT OUR BRAND DIRECTORY!

Our Brand Directory is home to hundreds of sustainable brands, from makeup to cleaning supplies, from underwear to shoes. We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.


related reading you may also enjoy: